2010 Initiatives
In the last blog, I mentioned that 2010 has been an exciting year of achievement for FTR and pointed to a couple of major initiatives launched and products released. Today I am going to touch upon another major initiative we’ve undertaken in 2010 – to develop and distribute a new channel plan, comprising of solid programs and initiatives to enable our worldwide partners to provide top quality service, training and support to both new and existing FTR clients.
FTR is known to deliver stable, robust products designed to meet the evolving needs of our clients. Since we sell our products exclusively through channel partners, it is important that the partners representing FTR are knowledgeable about the products and are able to successfully install, configure and troubleshoot the solution to ensure a smooth implementation at the client site. To this end, we have instituted a comprehensive, on-site training & certification program beginning in May 2010; we have had two very successful sessions to-date, with a third one coming up very shortly. As a result of the new channel plan and programs, I am proud to say that we have an even more committed set of partners who are available to service the growing FTR customer base with renewed enthusiasm. I want to take this opportunity to sincerely thank FTR’s channel partners for their dedication and commitment to the Company and products over the years!
Despite the challenging economic climate, 2010 has also been a year of investment at FTR – we have invested in new technologies and more marketing programs, as well as accelerated product development, and we will continue to do so through the remainder of the year. We aim to anticipate the future requirements of this market and to invest precious time and resources today to develop solutions to fulfill those needs of tomorrow. It is this long-term vision, coupled with timely execution, which has enabled us to be in business for over 15 years, and will undoubtedly continue to lead us to greater successes in the years to come.
See you next time!
Daniel

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